药品学术推广会质量标准的初步探讨

Preliminary Discussion of Quality Standards for Drug Academic Meeting

目的:为评定药品学术推广会的质量标准提供参考。方法:以鲁南制药集团2010-2012年召开的药品学术推广会为例,从市场营销的角度评定会议的质量标准。结果:产品销量、产品入驻医院、医师信息沟通、品牌形象、患者认知、社会公共关系6个维度可以作为评定药品学术推广会的质量标准。结论:该方法可为医药企业自我评定药品学术推广会质量标准的制订提供借鉴。但不同学术推广会,每个维度所占权重不同,需进一步讨论并确定权重大小。

OBJECTIVE： To provide reference for the quality standard for drug academic meeting. METHODS： Taking drug ac ademic meetings held by Lunan New Time Pharmaceutical growp from 2010 to 2012 as example, the quality standards for meeting were evaluated from the perspective of marketing. RESULTS： Six dimensions as product sales, product assigned in the hospital, the doctor information communication, brand image, patient＇ s cognition, social and public relations can be used as quality stan dard for academic meeting. CONCLUSIONS： The method can provide reference for the formulation of quality evaluation standard for drug academic meeting by pharmaceutical enterprise selves. But different academic meetings have different weighting in each di mension, and the weighting size needs to be further discussed and determined.