新媒体时代政务微信在警察公共关系中的探索和运用

The Application of WeChat and Explore on Public Relationship of Police in New Media Era Based on Government Affairs

新媒体技术作为生产力中最活跃的因素,改变着社会生活的方方面面,并以其独特的方式介入到社会的各个领域,目益成为我国政治、文化、社会生活的不可或缺的重要组成部分。继微博之后,微信已逐步走进网民视野当中,给社会经济、政治、文化带来了更大的影响,同时也给微博带来了巨大冲击。如何继续有效占据政务新媒体阵地,开拓微信前沿阵地已经成为我们亟需研究的崭新课题。我们将立足政务微信,对比政务微博,分析两者联系、区别和特点,并对其在警察公共关系中的运用进行思考和探索。

WeChat is a mobile text and voice messaging communication service developed by lencent m China for free, and WeChat Public Platform is a new functional module. WeChat, as a newly-rising force, is greatly favored by youths with its special functions. With the popularization and spread of WeChat, its influence on the people is deeper and deeper, which will challenge ideological and political education. Therefore, how to make full use of WeChat to improve society ideological and political education has become an imperative issue. Starting from the influence of WeChat on society ideological and political education, the measures of utilizing WeChat to improve society ideological and political education are explored in this paper. This paper discusses the feasibility of applying WeChat into services of public security organs in the aspects of government affairs. The author investigates some successful cases, and then applies it into practical application of government affairs, so as to provide reference for public seecurity organs.