浅析新媒体环境下的公安典型宣传

A Brief Discussion on the Typical Propaganda Work of Police in Role Models New Media Environment

新媒体的出现为公安典型宣传工作带来了机遇和挑战,传统的宣传推送模式已无法适应新传媒环境的需要。公安机关应当与时俱进,在宣传思路上紧跟市场,在宣传手法上贴近心灵,在宣传方式上注重策略,切实提升公安典型宣传的成效。

The advent of new media presents both challenges and opportunities to poliqze publicity departments. Traditional way does not apply to current media environment. As an important part of propaganda work of police, the system of typical propaganda is a main way to guarantee democratic rights for the people. On lhe other hand, it takes an important role to structure the harmonious relations between policemen and the people. However, some new problems have arisen. During the construction of typical propaganda, it is difficult to get at the fact ~md oppose subjeetivism. In order to set an example of great stature of police, public security organs should skate over the difficulties and give correct guidance to the people as to news matters. Police publicity departments should enhance the attraction of the publicity of role models with marketing thought, touching expression and strategic methods to keep up with the times.