摘要
以事件路径为线索,抽取了一个典型企业40年发展历史的生产质量与市场营销的1 299个事件,应用扎根理论工具把事件划分为4类和3个阶段,描出事件演进的趋势点图。此四类事件(内部实现、质量交付、顾客反馈和需求输入)构成后发企业价值循环的基本过程。研究表明,后发企业的价值循环中伴随能力补缺的反向过程,它们共同形成"价值-能力"的双向循环结构;开放时期技术引进与顾客需求形成的替代渠道,它对"价值-能力"双向循环同时兼具推动和阻碍作用;在市场爆发期双向循环过程被阻断,进入顾客锁定困境。
In this study, we analyzes the process of latecomers value delivery and competence defi- ciency improvement, to seek process based explanations on why latecomers fall into the customer lock-in. Taking a clue of event path, we select a typical Chinese state-owned enterprise and extract 1, 299 events in terms of manufacturing, quality and marketing from its 40-year history. Following the procedures of the grounded theory approach, we divide them into four categories and three phases, and spot an event-trend graph. The event categories (internal implementation, quality delivery, customer feedback and demand input) constitute basic processes of latecomers' value circle. Our findings suggest that: 1) latecomers' value circle, accompanying with a reverse competence-deficiency- improvement, shapes a "value-competence" dual circle; 2) in open period, technology introduction and customer need build substitutive pipelines, which take both positive and negative effect on the dual circle; and 3) in market blowout period, the circle is prone to be broken by tight customer ties, and latecomers might be trapped by customer lock-in dilemma. Finally, we conclude the study with three theoretical findings on process-based absorption capacity, dual resource dependence, and coevolutionary lock-in, which provide implications for future research.
出处
《管理学报》
CSSCI
北大核心
2015年第1期20-28,共9页
Chinese Journal of Management
基金
国家自然科学基金资助项目(71272131)
中央高校基本科研业务费资助项目(A03010023801135)
关键词
后发企业
能力补缺
“价值-能力”双向循环
顾客锁定
过程
latecomers
overcome competence de{iciencies
"value-competence" dual circle
cus-tomer lock-in
processes