国外商业模式价值逻辑研究述评与展望

A Review of Foreign Research on Value Logic in Business Model

从价值角度解读商业模式已成为商业模式研究的一大主题。近年来,随着商业模式价值逻辑研究的不断深入和拓展,价值主张、价值创造、价值传递、价值获取、价值链和价值网等概念在商业模式研究中频繁出现。通过对国外现有研究的梳理,概述了商业模式价值逻辑研究的发展脉络,揭示了该类研究的阶段性特征,并展望了其未来径向。

To interpret business model from the perspective of value has become one of important themes in business model research .In recent years ,the research on value logic in business model is on the fast pace .T he conceptions ,such as value position ,value creation ,value delivery ,value capture ,value chain ,value network and so on ,appear more frequently in business model research .Based on the existing international theoretical researches ,this paper is intended to summarize the development vein of the research on value logic in business model ,reveal the stage characteristics of this type of studies , explore its future w ays ,and eventually provide reference for domestic relative researches .