大学生微视频学习行为影响因素研究:UTAUT视角

Research on Influencing Factors of Micro-video Learning Behaviors of College Students:a UTAUT Perspective

伴随移动学习、碎片化学习、翻转课堂等概念的普及和发展,微视频学习成为学生学习的重要手段。为研究大学生微视频学习的行为规律,以技术接受和使用统一理论(UTAUT)为研究视角,对大学生微视频学习行为的影响因素进行研究。利用社会科学统计软件和结构方程模型对收集到的问卷进行数据分析。研究结果表明:绩效期望、努力期望和社会影响对大学生微视频学习行为具有积极正向的影响;行为意向对使用行为具有积极正向的影响;便利条件对使用行为的影响不显著;性别、年级、网络学习经验对研究模型中潜在变量之间的关系具有调节作用。

With the popularization and development of the concepts of mobile learning , the fragmentation of learning , the flipped classroom ,micro - video learning has become an important means of student learning .For the research of behavior patterns of video - micro learning of college students , the author of the essay explores the impact on students＇ learning behavior of micro - video based on Unified Theory of Acceptance and Use of Technology （abbr .UTAUT） .The collected questionnaire data analysis is carried out with the help of SPSS and Structural Equation Model .Research results show that performance expectations , efforts expectations and social influences have positive effect on learning behaviors ;behavioral intention has affirmative effect on use of behavior ;gender ,grade ,network learning experience have impact on the relationship between the potential variables in the research model , but convenient conditions have no significant effect on the using behavior .