从电子商务看农产品的销路

The Sale of Agricultural Products Based E-commerce

农产品的供求信息不对称是产生农产品滞销的核心问题,采用电子商务的方式来缓解农产品滞销的问题是最主要的方法。本文通过调查发现农业企业农产品滞销的现象,分析了农产品的产量过多、农产品的品种单一、农产品的供求信息不对称是产生农产品滞销的原因,其中,农产品的供求信息不对称是产生农产品滞销的核心问题,探讨了用三种方法来缓解农产品滞销的问题:加大宣传力度、加大政府的调控力度、采用电子商务的方式来缓解农产品滞销的问题,其中,采用电子商务的四种模式来缓解农产品滞销问题是主要的方法,最后,提出了市场对农产品电子商务的冲击并想出了解决办法,介绍了湖南省推出的国家农村农业信息化示范省综合服务平台,即湖南12396,来缓解农业电商网站投入大,流量小的问题。

Agricultural products supply and demand information asymmetry is the core of the agricultural products unsalable, adopt the way of E-commerce to reduce agricultural products unsalable is the main problem. In this paper, through the survey found that agricultural enterprises of agricultural products unsalable phenomenon, analyzes the varieties of the output of agricultural products, agricultural products too much of a single, agricultural products supply and demand information asymmetry is agricultural products unsalable reasons, among them, the agricultural products supply and demand information asymmetry is the core of the agricultural products unsalable, discussed in three ways to relieve the problem of agricultural products unsalable, intensify propaganda, strengthen government regulation and control, adopts the way of electronic E-commerce to alleviate the problem of agricultural products unsalable, among them, the four modes of E-commerce is used to alleviate agricultural products unsalable problem is the main method, finally, puts forward the impact of the market for agricultural products E-commerce and come up with a solution, this paper introduces the hunan province launched the national rural agricultural informationization demonstration province comprehensive service platform, namely 12396, hunan province, to ease in agricultural E-commerce sites, the problem of the small flow.