江苏省城乡居民体育消费的比较研究

Comparative Study of Urban and Rural Residents' Sports Consumption in Jiangsu Province

以江苏省城市和农村居民体育消费为研究对象,运用文献资料法、田野调查法、问卷调查法、数理统计法等研究方法,对城市和农村居民体育消费现状进行比较研究与分析,结果表明:城乡居民在体育消费观念、体育消费水平、体育消费结构、体育消费动机等方面都存在显著性差异.针对这种差异性,提出一些有利于城乡体育消费协调发展的建议.同时为启动城乡体育消费市场,特别是启动农村体育消费市场,缩小城乡居民体育消费差距提供理论依据.

Jiangsu Province,urban and rural residentsˊsports consumption as the research object,using literature data,field surveys,questionnaires,statistics and other research methods,comparing and analyzing the status quo of sports consumption,the results showed that：urban and rural residents have significant differences in the sports consumption ideas,sports consumption level,sports consumption structure, sports consumption motivation,etc. In view of this difference,in favor of the consumer to propose some advice for coordinated development of urban and rural sports. At the same time for starting urban and ru-ral sports consumption market,especially in rural sports consumption market,narrowing the gap between urban and rural residents sports consumption provide a theoretical basis.