摘要
以互联网技术为主导的新媒体,利用先进的数字化生产与传播方式,迅速占领了传统媒体经营几十年的信息与文化市场,对传统媒体造成了巨大的冲击。面对不利局面,传统媒体既要保持自己的特色,又必须吸收网络信息技术的优势,互相补充,以求得共同发展。本文从新老媒体的现状出发,简单的探讨传统媒体向新媒体融合在农业信息服务上的应用。
The new media with the Internet technology as the leading factor has a great impact on traditional media. Using the advanced digital production and dissemination, it quickly occupied the Information and Culture Market that had been business by the traditional media for decades. Under the unfavorable situation, the traditional media is necessary to maintain their own characteristics, but also must absorb the advantages of network information technology and complement each other to achieve common development. This article based on the status of traditional and new media to discussing the convergence of traditional media to new media in the application of agricultural information service.
出处
《农业网络信息》
2014年第11期55-57,共3页
Agriculture Network Information
关键词
传统媒体
新媒体
农业信息
网络
traditional media
new media
agricultural information
network
