农产品网络营销发展与展望

Development and Outlook on the Network Marketing of Agricultural Products

电子商务已进入纵深发展阶段,农业企业及农产品也相应进入淘宝天猫特色馆,因此,农产品网络营销更显得重要。因此,本文从嘉兴及浙江农产品网络营销现状调研出发,分析我国农产品网络营销现状,找出问题,提出农产品网络营销发展对策及展望,为农业企业开展网络营销提供借鉴。

E-commerce has entered a deep development stage, agricultural enterprises and agricultural products have also correspondingly entered the Tmall Characteristics Museum of Taobao. Therefore, the network marketing of agricultural products has been more important. Therefore, from the research on the present situation of agricultural product network marketing in Jiaxing and Zhejiang, this article analyzed the present situation and problems of China’s agricultural product network marketing, and put forward the development countermeasures and outlook of agricultural productnetwork marketing, so as to provide reference for agricultural enterprises.