1Simchi-Levi, S. D., Wu, D., & Shen, Z.J. Handbook of Quantitative Sup- ply Chain Analysis: Modeling in the E-Busi- ness Era. Boston, MA: Kluwer Academic,2004.
2Sayman, S., Hoch, S.J., &Raju, J. s. Positioning of store brands. Marketing Science,21(4),2002.
3Katz Michael,Carl Shaprio.Technology Adoption in the Presesnce of Network Extemalitits[J].Journal of Political Economy,1986,(94):822-841.
4Katz Michael, Carl Shapiro . Network Externalities ,Competition and Compatibility [ J ]. American Economic Review, 1985,(75):424-440.
5Nicholas Economidies.Network Extemalifies,Complementarities, and Invitation to Enter[R].The European Journal of Political Economy on The Economics of Standardization,1995.
6Shapiro C Varian H.信息规则[M].北京:中国人民大学出版社,2000..
7平狄克,鲁宾费尔德.微观经济学[M]. 4版.北京:中国人民大学出版社,2000.
8BURSTEIN M L. The Economics of Tie-In Sales[J].Review of Economics and Statistics ,1960,42(2) : 68.
9ADAMS W J,YELLEN J L Commodity Bundling andthe Burden of Monopoly [J]. Quarterly Journal ofEconomics, 1976, 90(3):475.
10GUILTINAN J P. The Price Bundling of Services: ANormative Framework [J]. Journal of Marketing,1987,51(2):74.