基于ELES模型的中国农村居民信息消费需求实证分析

Empirical Analyses of Information Consumption Demand of Rural Households Based on ELES Model

借助《中国统计年鉴2013》中的农村居民人均纯收入,食品、衣着、居住、家庭设备及用品、医疗保健、交通通信、文教娱乐及其他8类消费支出等数据,建立了扩展线性支出系统(ELES)模型,从边际消费倾向、信息购买能力、需求收入弹性和价格弹性等方面分析了农村居民的信息消费需求。结果表明,农村居民信息消费需求水平较低,增加农村居民收入、拓展农村信息市场是促进农村居民信息消费的一项重要任务。

An ELES model was established with the data about per capita annual net income,the per capita annual consumption expenditure including food,clothing,residence,household facilities and articles,health care and medical services,transport and communications education,culture and recreation and others in the China Statistical Yearbook 2013.Information consumption demand of rural residents was studied from the respects of the marginal propensity to consume,information purchasing power,income elasticity of demand and price elasticity of demand.The results showed that the information consumption demand level of rural residents was further enhanced.It is an important task to promote information consumption,increase the income of rural residents and expand the information of rural market.