英汉广告语用规约的社会文化性

Social-Cultural Features in the Pragmatic Stipulation of English and Chinese Advertisements

广告语言是语言使用中最活泼、最具影响力的东西,是人们从事社会活动的反映,是一种社会现象,也是一种文化现象。从语用学的角度,在文化解读和文化误读两方面探讨英汉广告语用规约的社会文化性。

Advertisement,as the most active and influential thing,turns out to be a social phenomenon and a cultural phenomenon,as well as a reflection of people＇s social activities.Starting from the perspective of pragmatics,this paper has done research into the social-cultural features in the pragmatic stipulation of English and Chinese advertisements from such aspects as cultural interpretation and cultural misinterpretation.