河南省城镇居民体育消费行为特征的研究

Study on the Urban Residents' Sports Consumption Characteristics of Henan Province

采用文献法、问卷调查法和数理统计法对河南城镇居民体育消费的规模、结构、质量和效益进行了分析,发现城镇居民收入的不断提高、城镇居民健康意识的增强、消费结构的优化和余暇时间的增多是推进体育消费增长的有利条件。

This paper uses the methods of literature,questionnaire and mathematical statistics for the sports consumption of the urban residents in Henan from such aspects as scale,structure,quality and benefit.Findings show that the increase of the residents＇income,the strengthening of their awareness of health,the optimization of sumption structure of urban residents,and the more leisure time are the favorable conditions for the growth of sports consumption.