90后消费时代的品牌营销策略

The Brand Marketing Strategy for the Post-90s Consumption

针对当下如何获得90后消费群体的亲睐和建立品牌忠诚度问题,介绍了让新生代消费者成为品牌忠实顾客的方法,提出了从打造生活创新品牌、创建兴趣养成者品牌、作为社会改变者品牌三方面来获得90后消费者喜欢的举措,以期推动品牌服装的发展。

In order to obtaining the favor of the post-90s young consumers and building the brand loyalty, the approach of new generation consumers becoming brand loyal customer was introduced. The results showed that the brand obtained the post-90s consumers＇ love from three aspects of making life innovation brand, creating interest development brand and as society changes brand, so as to promote the development of the brand clothing.