闽派服饰品牌对传统服饰文化传承的研究

Study on Min Clothing Brand Heritage in Traditional Clothing Culture

闽派服饰品牌的形成有其独特特征,如今闽派服饰以国内著名男装品牌、体育休闲品牌为产业构成体系。阐述分析闽派服饰品牌传承传统文化的设计表现,解读了"柒牌"定位中华立领、"才子"秉承传统文化发扬民族精神、"安踏"冠军龙服设计。认为闽派服饰品牌在发展中的成功经验主要有以下方面:一是注重传统服饰文化挖掘和保护;二是重视对传统服饰文化的设计运用;三是借助传统服饰文化成功塑造了品牌形象,并取得社会与市场认可。

The design performance of the min clothing brand heritage in traditional cultural was analyzed. The seven brand positioning Chinese collar, Genius upholding traditional culture to carry forward the national spirit and Anta champion dragon clothing design were interpreted. It indicated that the successful experience of min apparel brand development were focused on mining and the protection of traditional clothing culture, emphasis on the design ＆ application of traditional clothing culture and successfully created the brand image with traditional costumes cultural to achieve social and market approval.