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P2P网贷行业的SWOT分析 被引量:8

Analysis on the SWOT of P2P Net Loan Industry
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摘要 P2P网贷行业作为依托于互联网而形成的新式金融服务行业,凭借着行业准入门槛低、使用便利等优势,得到迅猛发展,并帮助许多小微企业和城镇中低收入者解决了贷款难的问题。但近两年P2P公司的倒闭和老板"跑路"现象的出现,也暴露出P2P网贷行业存在的诸多风险。伴随着机遇与挑战,P2P网贷行业也将迎来重要的转型期和调整期,以便更好地发展下去。 The new financial services industry P2P net loan industry is relying on the internet which with its low, industry access threshold using the advantage of convenience, rapid development, and help a lot of small and micro businesses and urban low-income people to solve the difficult problem loans. But with nearly two years of P2P's collapse and the boss "run away" phenomenon, it exposed the risks of P2Pnet credit industry. P2P net loan industry should face to the time of transforming and changing with the opportunity and challenge.
作者 周小琪
出处 《长春金融高等专科学校学报》 2014年第4期28-32,共5页 Journal of Changchun Finance College
关键词 P2P网贷 平台 融资 SWOT分析 P2P net credit platform financing SWOT analysis
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