地域文化视角下的亳州旅游资源开发研究

Study on the Development of Bozhou Tourism Resources from the Perspective of the Regional Culture

历史悠久的亳州地区拥有丰富的文化旅游资源,通过地域文化视角,运用SWOT分析法,分析了文化旅游资源开发过程中存在的优势、劣势、机遇与威胁,并且对于旅游开发过程中存在的一系列问题,提出开发应与保护并重、创新品牌形象、加大宣传力度、加强人才队伍建设等对策。

Bozhou has a long history, and it is rich in the culture and tourism resources. Analysing both the advantages and disadvantages of the development of its culture and tourism resources from the perspective of regional culture with SWOT method, meanwhile, it mentioned the opportunities and threat during the course of its cultivation and thus presented some corresponding strategies. It also emphasized both development and protection, increased publicity and brand image innovation and accelerated talents squad construction.