基于特征选择的企业微博转发机制研究

The Research of Message Forwarding Mechanism of Enterprises' Microblogs Based on Feature Selection Techniques

为丰富微博转发机制的研究,引入企业官方微博作为研究对象,探究微博的内容文本特征、形式化特征及时间性特征对微博转发影响的大小及影响规则。分析汇总影响微博转发的全特征集合,在此基础上进行特征选择和微博转发预测,并对不同产品的微博转发预测模型进行对比分析,以期挖掘各产品自适性的转发影响因子,为企业微博营销提供策略支持。

In order to enrich the research of microblog message forwarding mechanism, this article employs enterprisesˊmicroblogs as the research subject and aims at exploring the impact of text features, format features and temporal features on microblogs forwarding and the relevant rules. The paper firstly analyzes and aggregates the whole feature set and then perform feature selection and microblog forwarding prediction, then conducts a comparative analysis of forwarding forecast models on different products so as to dig out self-influential factors and providing microblog marketing advices for enterprises.