图书馆数字阅读的社会推广研究

Study on Social Promotion of Library's Digital Reading

数字阅读是社会阅读的发展,是传统阅读的有力补充。网民发展状况、数字化阅读相关数据持续增长、网络文学发展良莠不齐、全民阅读实现等因素决定了进行数字阅读推广的必要性。图书馆的性质和职能及图书馆的生存和发展决定了数字阅读的社会推广是图书馆的重要任务。图书馆应联合相关机构完善数字阅读服务、提供良好的服务环境、开展数字阅读体验服务及积极宣传互动,有效地实施数字阅读推广工作。

The paper thinks that digital reading is the development of social reading and the powerful supplement of traditional reading. The paper points out that factors of the development status of netizens, sustainable growth of data about digital reading, the mixed development of Internet literature, and realization of nationwide reading decide the necessity of digital reading promotion; properties and functions, survival and development of library determine that social promotion of digital reading is an important task of library; library should combines with related organization to improve digital reading service, provide good service environment, develop digital reading experience service, and actively propagandize, so as to effectively promote digital reading.