外部环境变化对平台型电子商务生态系统的影响——基于面板数据的实证研究

Influence of Changing Environment to the Plate E-business Ecosystem——An Empirical Study Based on Panel Data

阿里巴巴集团在将淘宝网一拆为三之后,又大幅度提高淘宝商城的准入门槛,导致了部分淘宝网中小型卖家恶性攻击淘宝商城大卖家,破坏淘宝生态系统的平衡。文章通过分析专营3C数码产品的TOP20的网商在受到攻击一个月内指标的变化情况,从实证的角度论证了电子商务生态系统具有自适应性。同时,验证了环境变化对电子商务生态系统具有积极影响。

To seize the ever growing market-share of B2 C market, Alibaba split Taobao into 3 separated parts, then, Alibaba raise the threshold to enter the Tmall, which arouse grievances of SMEs. They attacked the big sellers as the revenge, and destroyed the balance of Taobao business ecosystem. We prove the self-adaptation character of E-business ecosystem by analyzing the refund rate、complaint rate and the favorite comment rate of the TOP20 shops specialized at 3C digital products at the edge of event of SMEs attack Tmalls at the taobao ecosystem.