突发公共事件中的手机媒体传播策略研究

Research on Mobile Media Strategies in Public Emergency

在突发公共事件处理中,政府如何有效利用媒介提高信息传播效果,实现对舆论的正向引导是一个具有现实意义的研究课题。手机媒体作为一个具有立体效应的多媒体传播平台,在突发公共事件预防和处理中彰显出独特的价值。本文从媒介融合语境中的突发公共事件的特点出发,结合手机媒体的传播特质,运用阶段分析理论深入探讨手机媒体在突发公共事件场域中的独特价值,继而对突发公共事件中手机媒体传播策略加以提炼。

In the management of public emergencies,how to use the media effectively to enhance information communication effect,achieve positive guidance to public opinion is a realistic issue. Mobile phone media is a multimedia communication platform with stereoscopic effect,it highlights the unique value in the prevention and treatment of public emergency. In this paper,from the characteristics of media convergence in the context of public emergencies,combined with the mobile phone media communication characteristics,using the stage of growth theory to analyze the unique value of mobile phone media in the public emergency,refining mobile media strategies in public emergency.