中国电影输出海外的困境——中国电影对外贸易的现状、问题和对策

The Dilemma of Sending Chinese Films Abroad——The Current Situation,Questions and Strategy of Chinese Film Foreign Trade

电影是较易被跨文化受众接受的产品之一,应该在对外文化贸易中发挥重要作用。近年来,尽管中国电影国内票房快速增长、市场发展态势喜人,但国产片海外输出依旧困难。国产电影国内收入与海外收入差距之大,折射出中国电影国内外市场发展严重不均衡的实际情况。如何扩大对外贸易量,是中国电影长期面临的难题。促进中国对外电影贸易,必须从影片内容、海外市场渠道及国家政策等多方面进行切实的改革。

As one of the products to be relatively easily accepted by cross-cultural audience,films are playing an important role in foreign cultural trade.In the past few years,although China has witnessed a rapid growth of domestic box-office sales and sudden expansion of cinema market,Chinese films still remain embarrassing in the overseas market.The enormous gap between their domestic and foreign revenues reflects the imbalance in the development of China＇s film market at home and abroad.Therefore,to expand foreign trade has been a definite challenge for Chinese films.In order to promote it,the author emphasizes the necessity of reforms in a wide range of aspects such as film content,overseas market channels and national policy.