奢侈品品牌形象对消费者购假态度的影响研究-基于SEM方法被引量：1

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摘要品牌形象由"公司形象"、"使用者形象"和"产品形象"三个维度构成,本文通调查问卷收集数据,SPSS和AMOS建立SEM模型,发现这三个维度均可影响消费者的购假态度。这为现阶段政府和奢侈品企业一直头痛的仿冒奢侈品的治理提出了自己的观点。

作者郭芳琼

机构地区桂林电子科技大学

出处《黑龙江科技信息》 2014年第26期143-143,145,共2页 Heilongjiang Science and Technology Information

关键词奢侈品品牌形象购假意愿 SEM

分类号 U491.113 [交通运输工程—交通运输规划与管理]

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