摘要
传统商业面临转型,虽然颇多挑战,但也不应过分悲观。实体店可以探索与电商结合,在转型中多从自身入手,加大自有品牌开发,培养买手,自主经营,建立高效先进的供应链系统,多研究、多思考,从而推动上海商业的发展。
Although there're challenges when the tranditional business undergoing transformation, we shouldn't be too pessimistic. The brick- and-mortar stores should cooperate with the online ones and discover their own potentials by means of developing private brand, cultivating buyers, operating independently and establishing effective and advanced supply chain system. We should research more and think more so as to promote the development of Shanghai business.
出处
《国际商业技术》
2014年第6期5-7,共3页
International Business & Technology
关键词
商业
转型
实体店
电商
business, transformation, brick-and-mortar stores,e-business