摘要
商务英语的跨学科属性决定了其语言的独特性特征。本文将经济学既有的理论范式运用于商务英语语言研究,以言语配置的"新经济原则"为理论依托探讨商务英语语言的经济性问题,即言语的优化配置准则及其在商务英语语言中的体现。本文旨在揭示商务英语的语言优化配置的过程及特点,即如何以最少的语言投入达到语言效用的最大化。
The cross-disciplinary nature of business English defines the uniqueness of business English speech. This paper attempts to explore the optimal distribution of business English speech by adopting the established paradigm in economy. In addition, guided by the ＂New Economy Principle＂ , the paper aims at unveiling the process and the characteristics of optimal distribution, that is how to achieve the maximization of utility of speech with the minimum quantity.
出处
《语言教育》
2014年第4期41-46,共6页
Language Education
关键词
语言新经济原则
商务英语
优化配置
效用最大化
the New Economy Principle for Speech
businessEnglish
optimal distribution
maximization of utility
