网络推手炒作谣言的传播机制及其防控策略

Transmission Mechanism and Control Strategy of Internet Marketer's Hyping Rumors

网络谣言的背后往往是网络推手的大肆炒作。网络推手以制造、传播谣言的方式来影响群体的舆论和行为,进而获取商业利益。网络推手对社会的"谣动"不仅伤害了网民情感,更扰乱了网络秩序。从传播学视角分析网络推手制造谣言的要素、手法,透析网络推手的趋利本质。同时,对如何防治网络推手的恶意炒作,消解网络谣言,正确引导网络舆论提出了对策。

Behind internet rumors there is often the internet marketer＇s hyping. Internet marketer takes a way of making and spreading rumors to influence the public opinion and the groups＇ behavior, and then to obtain the commercial interests. Internet marketers＇ disinformation will not only hurt the netizen＇s emotions, but also disrupts the order of the network. From the perspective of communication, this paper analyzes the elements and technique that internet marketers make rumors, and the nature of making profits by the internet marketers. At the same time, this paper puts forward some counter- measures on how to prevent the malicious hyping of internet marketers, to clear up internet rumors and correctly guide inter- net public opinion.