论网络类型小说生产同质化与差异性的建构

On the Construction of Homogeneity and Differentiation of Web Fiction

网络类型小说作为典型的文化产品,在产业化生产中遵循着同一性逻辑。同质化是网络小说高度类型化和商品化的基本诉求,但同质化并不排斥类型小说生产的差异性建构。相对于同一性生产逻辑,差异性生产及其文本构成更体现出文化创意产业的核心价值。面对网络类型小说的两种不同生产逻辑,以及产业化生产带来的大量同质化文本,有必要确立客观的文化观念和文化选择方法,正确看待同质化和差异性之间既对立又统一的关系建构在网络类型小说生产中发生的作用。

As a typical cultural product, web fiction follows the logic of homogeneity when it is going through industrial production, homogeneity is the requirement for stylization and com- mercialization of the web fiction, however, homogeneity does not exclude the differentiation con- struction, compared to the homogeneity, differentiation production and text constitution can bet- ter reflect the core value of creative cultural industry, confronted with the two different produc- tion logics of web fiction and a large amount of homogenous texts, it is important to establish ob- jective cultural values and cultural selection method in order to view the effect produced by the u- nity of opposite between homogeneity and differentiation during the production process of Web fiction.