农村女性居民信息搜寻行为研究——甘皖津三地的田野发现

A Study of Information Seeking Behavior of Rural Female Residents:Evidences from Field Studies in Gansu,Anhui and Tianjin

农村女性居民是促进农村社会经济发展和维持个体家庭日常生活的重要群体,信息搜寻则是带动农村女性居民与农村社会情境互动的重要前提。在本文中,笔者将以甘肃省天祝县、安徽省东至县及天津市静海县的农村地区共九个村庄为样本,通过田野研究和扎根理论的方法,深入考察农村女性居民信息需求及其对信息搜寻行为的影响,发掘二者之间存在的三个中间变量(认知水平、家庭和社会角色以及生活环境)对信息需求与信息搜寻方式的影响,构建了农村女性居民的信息搜寻行为理论模型。

Rural female residents as a community benefits the socioeconomic development of rural area considerably and also supports everyday life of rural families individually. Information seeking, at the same time, works as a premise for the in- teraction between rural female residents and rural social context. By employing field study in nine villages in Tianzhu county of Gansu province, Dongzhi county of Anhui province and Jinghai county of Tianjin, and grounded theory method, categories of information needs and the impacts they caused on information seeking behavior of rural female residents were analyzed in depth, and three intermediate variables between information needs and information seeking ways are recognized： cognitive a- bility, family and social roles, and living surroundings. Finally, a theoretical model on information seeking behaviors of rural female residents is proposed in this article.