搜索引擎与网站间网络结构:基于能见指数的分析

Network Structure Analysis between Search Engines and Websites Based on Visibility Scores

本文提出了一种量化搜索引擎结果页面排名的方法,以较先前类似研究更为广泛的资料,揭示不同地区的本地化中文搜索引擎的搜索结果页面特征。研究结果展现了百度百科和中文维基百科在搜索引擎中能见与否,在不同地区本地化搜索引擎的明显能见差异。研究样本涵盖了3000条中文搜索词条,在中国大陆、新加坡、香港地区和台湾地区四个主要华语地区的搜索引擎结果页面排名。本研究证实了主流的用户生成百科全书能见指数较高,并受到地区因素影响。同时,百度百科和中文维基百科等百科全书网站也揭示了中文搜索环境的构建方式。

This paper puts forward a method to quantify the rankings of search engine result page （SERP） and presents by far the most comprehensive findings on the Chinese-language SERP. The findings should answer whether and how Baidu Baike and Chinese Wikipedia are visible across different local search engine variants （SEv）. The results are based on 3,000 main- ly-Chinese-language search queries across four Chinese-speaking regions （China's Mainland, Singapore, Hong Kong and Tai- wan） and demonstrate that major user-generated encyclopaedias are indeed among the most visible and that localization fac- tors matter. Thus, encyclopedia websites such as Baidu Baike and Chinese Wikipedia provide leading indicators about how the Chinese-language search environment is structured.