服务模块化研究脉络、基准与展望——基于国外文献的分析

Context,Baseline and Prospects of Service Modularization Research:Analysis Based on Foreign Literature

服务模块化作为一个新兴问题,既是模块化理论在研究焦点上的转变,也是服务创新研究的新拓展。尽管服务模块化研究至少可追溯至20年前,但研究观点的大量呈现则是新近发生的现象。本文在文献研究基础上,首先从运营和战略方面对六条研究脉络进行了梳理,然后对服务模块化的研究基准(操作对象、理论空间和研究方法)进行了分析,最后提出若干颇具潜力的未来研究方向。

Service modularization is an emerging issue, which is not only a transition of modularization theory from a perspective of research focus, but also a new expansion of service innovation research. Although relative research can trace its history back to at least 20 years ago, the emergence of a lot of research ideas is recently happening. Based on the literature review, this paper sorts out six contexts from operational and strategic perspectives, and then analyzes the research baselines of service modularization.operation objects, theoretical spaces and research methods. At last,it proposes some potential future research directions.