区域旅游产业集聚化转型升级发展路径及其动力机制研究

On the Development Path of the Transformation and Upgrading of Regional Tourism Industrial Agglomeration and its Dynamic Mechanism

工业化、城市化推动了大众休闲、大众旅游规模化市场形成,从而促进了旅游产业集聚化发展。基于产业集聚理论,对旅游产业集聚路径与动力进行规范分析和经验总结,发现旅游产业集聚除受到产业集聚成本-效益机制约束之外,还明显受到核心旅游品牌溢出效应的影响,形成品牌形象吸引-集聚机制与品牌价值延伸-溢价机制。在此动力机制作用下,区域旅游产业集聚化转型升级经历了基于核心旅游资源的资源组合集聚(景区组团式集聚)到基于度假住宿接待的要素配合集聚(要素配套式集聚),再到基于产业链延伸的产业融合集聚(产业集群式集聚)等三个阶段,推动旅游产业集聚业态从"资源景区组团区"到"度假游憩综合体"再到"旅游产业园区"发展,从而推动旅游业转型升级。

With the development of industrialization and urbanization, tourism markets of mass recreation andtourism emerge on a large scale, which promotes the development of tourism industrial agglomeration. Analysesand experience indicate that tourism industrial agglomeration is restricted by the cost-effectiveness mechanismof it, and it is also affected obviously by the effect of core tourism brand. The transformation and upgrading of re-gional tourism industry agglomeration firstly bases on the resource agglomeration of core tourism resources, thenon the element agglomeration of vacation tour accommodation, last on the industry integration agglomeration ofindustry chain extension. The three stages illustrate the transformation and upgrading of tourism.