国民党与民进党实力对比的另类视角--基于政党软实力角度的分析

A Different Perspective of The Party Strength between KMT and DPP:Analysis from the Perspective of Soft Power of Political Parties

"软实力"作为测量国家实力的标准提出后,不但在国际政治领域引起高度关注,也被引入包括政党研究在内的多个领域。衡量一个政党的实力,传统上包括由党员规模、组织体系、选民基础、执政版图等可明确测量的硬实力内容。"软实力"被引入之后,对政党实力的认识也更加全面。政党软实力的核心是政党的吸引力,这种吸引力源于政党形象、政党文化、以及政党政策。本文将从这三个角度入手,考察台湾主要政党——国民党与民进党的政党软实力状况。

After the ＂soft power＂ proposed as a measure of the national strength standard, it not only caused great concern in the field of international politics, but also was introduced into many fields, including political parties study. Measuring the strength of the party, ＂traditionally including Party size, organizational system, the electoral base, governing territory, these is the hard power content which can be clearly meas- ured. After the soft power was introduced, understanding of party strength is also more comprehensive. The core of soft power of political parties is political appeal. This attraction stems from political image, political culture, and political policy. This paper will start with these three angles, examine the main political parties in Taiwan, The KMT and DPP party soft strength.