摘要
郑州、西安同为中西部旅游城市,旅游发展状况却大不相同,两者的差距在哪儿?在介绍两个城市的城市概况、旅游资源及发展状况的基础上,分析了郑州市旅游发展的优劣势,并借鉴西安的旅游发展,探询郑州的旅游发展之路,指出郑州应在明确形象定位的基础上,充分利用区位优势,设计精品线路,加强宣传推介,全面促进旅游发展.
Difference of tourism development between Zhengzhou and Xi＇an is obvious,although the two citieshave much in common such as city location and tourism resources. Based on the introduction of city situation,similarity,and difference of the two cities,we analyzed the superiority and weakness of Zhengzhou,and pointed outthat proper image positioning,making full use of location advantage,designing high quality tourism line,strengthening propagation and promotion of tourism were essential for enhancing the tourism of Zhengzhou.
出处
《河南科学》
2014年第12期2641-2644,共4页
Henan Science
基金
河南农业大学院青年创新基金(LY200803)
关键词
旅游发展
区位优势
旅游资源
形象定位
宣传推介
tourism development
location advantage
tourism resources
image orientation
propagation and promotion
