新媒体时代的社会主义核心价值观传播策略探究

On the exploration of the communication strategy of socialist core values in the new media era

新媒体技术蓬勃发展,使社会主义核心价值观的传播环境复杂化、传播内容碎片化、传播方式多样化,因而也就给传播效果带来了巨大影响。价值观念的接受是一个涉及人的知、情、意、行等方面的系统过程,所以培育和践行社会主义核心价值观应该从这些内在点和基本方面入手,并通过国民教育全过程教化人心,让社会主义核心价值观真正成为国民的信仰和坚持,进而成为国民思考和行动的指南。社会主义核心价值观的传播是一个长期、复杂的工作,不能急于求成。通过将新媒体与传统媒体的有效结合,在科学理论指导下进行社会主义核心价值观的传播教育与固化,可以得到事半功倍的效果。

With the flourish of new media technology, the communication environment of the socialist core values becomes more complicated, the contents more fragmented, the communication modes diversified, and consequently, it has a strong impact on the communication effect. The acceptance of the core values relates to people＇ s cognition, emotion, will and action. Therefore, we should start with the four basic points to cultivate and practice the socialist core values and educate people via national education to make the socialist core values as the national belief and： guideline for people＇ s thinking and action. It is a long and complicated work to spread the core values. We can＇ t jump to success. Effectively combining the new media with traditional media to spread the core values under the guidance of scientific theory can get twice the result with half the effort.