摘要
用户画像为进一步精准、快速地分析用户行为习惯、消费习惯等重要商业信息,提供了足够的数据基础,完美地抽象出了用户的信息全貌,可以看作企业应用大数据的根基。
User portrayal can provideadequate data that perfectly grasp the overall information of users, which contains the important business information for enterprise to observe user＇s behavior and consumption habits more accurately and quickly.Therefore, it can be regarded as the foundation of data application for enterprises.
出处
《设计艺术研究》
2014年第6期60-64,共5页
Design Research
关键词
用户画像
数据模建
产品
user portrayal
data modeling
product
