凡勃伦的炫耀性消费思想及其意义

Veblen’s Conspicuous Consumption Thoughts and Its Significance

介绍并分析了凡勃伦的炫耀性消费思想,即消费行为受到非理性因素的影响、炫耀性消费的原因、奢侈性消费的行为。认为凡勃伦的消费思想不仅对后来的消费理论的发展影响深远,对于理解我国目前层出不穷的"炫富"现象,建立健康的消费观也具有重要意义。

The concept of Veblen＇s conspicuous consumption thought is introduced and analyzed, Itis pointed out that consumer behavior is influenced by non rational factors. The reasons of conspicuous consumption are summarized, and the luxury consumption behavior is deeply analyzed. Veblen consumption thought not only have great influence on the later development of the consumption theory, to understand China＇s current emerge in an endless stream of “flaunt wealth” phenomenon, also has an important meaning for the healthy consumption concept establishment.