餐饮企业集团商业模式创新思考——以“全聚德”为例

Reflection on the Innovation of Chinese Catering Industry's Business Model——Take Quanjude Group as an Example

商业模式是企业商业活动的价值创造及其结构,商业模式的创新贯穿在企业经营的整个过程中,体现在企业资源整合、研发、制造、营销、流通、售后等各个环节。在市场创新和市场倒逼的共同作用下,中国全聚德(集团)股份有限公司将创新变革作为推动集团发展的不竭动力,从价值形成模式、资源组合方式、运营模式、管理模式等方面进行商业模式创新调适,取得了初步的效果,希冀对国内其他餐饮企业商业模式创新路径的选择有所启示。

Business model innovation runs through the whole process of company operation and is reflected in each link of the production such as resources integration, R＆ D, manufacturing, marketing, circulation and after-sale service. The combined effects of market innovation and market forces have driven China Quanjude （Group） Co. , Ltd to adjust its business model from the modes of creating value, resources combination, oper- ation and management. The preliminary achievements it has obtained will give enlightenment for other Chinese catering businesses to choose innovative business models.