《孙子兵法》典籍文化展演的新思维

The New Thought of Ancient Book Cultural Performance of the Art of War by Sun Tzu

典籍是传承历史文化的重要媒介。如何将典籍文化的精髓转为一种生活态度或流行时尚,是发展文化创意产业的重要课题。《孙子兵法》博大精深的"全胜"思想,蕴含着普世价值的良性竞合的生活态度,而"通用设计"的精神,正可以将《孙子兵法》典籍的核心思想,具体呈现在文化展演的产品与服务上。

Ancient books serve as a key media in inheriting historical culture.It is an important topic in developing the cul-tural creativity industry to transform the essence of ancient book’s culture to a life style or fashion.The great and profound thought of “Holistic Victory”in the Art of War by Sun Tzu,contains universal values of life attitude for benign competition, while the spirit of “Universal Design”can specifically present the core idea of the Art of War by Sun Tzu on merchandise and service of cultural performance.