气象信息传播参与社会管理的路径分析

Analysis on Innovation of Social Management through Weather Information Dissemination

气象信息传播是公共气象服务的重要组成部分,与气象社会管理创新密切相关。气象信息传播的特点表现为传播媒介多样化、传播内容广泛化、传播主体专业化、传播客体主动化,加大了监管难度大。与此同时,公众对气象服务要求提高,微博的发展对气象信息的传播提出挑战。气象信息传播在参与气象社会管理中面临着认识问题、目标问题、科学性问题、方法问题、手段问题等。优化气象信息传播参与气象社会管理的路径,要在理念、目标、手段和方法上进行创新:把气象信息传播作为气象社会管理的一个重要组成部分,实现气象信息价值的最大化;通过气象信息传播影响公众、竞争者和协作者,实现气象服务效益的最大化;把握媒介融合趋势,整合气象信息传播的渠道;使用更加丰富的气象信息符号,打造亲民气象信息服务。

This paper reviews the relationship between weather information dissemination and meteorological social and public management,analyzes main problems of weather information communication in social and public management under current regime,explores path of innovating meteorological administrations or organizations activities to influent external environment,and to provide guide and instructions to public,competitors and collaborators for better understanding and performance in interacting with meteorological administration or organizations. In order to guarantee goals achievement of meteorological administration or organizations,in final part of the article,new paths and methods of social and public management through weather information communication were proposed,from innovative ideas,innovation goals,innovative approaches and innovative approaches separately.