国产动漫盈利模式与植入式广告

The Profit Model of Domestic Animation and Implanted Advertisement

近几年,我国的动漫产业在政策推动下,数量上已经有了较大的发展,但我国的动漫市场尚未成熟、盈利模式尚不清晰,导致动漫的质量与美、日等传统动漫强国相比存在较大的差距。借鉴日本将植入式广告广泛应用于动漫作品的盈利模式,探索我国动漫产业的发展模式、面临的问题、动漫植入式广告的起源与发展、动漫中植入广告的优势等。植入式广告作为动漫业的一种可行的盈利模式将推动我国动漫产业的发展。

China＇s animation industry is developing rapidly in recent years,and an increasing number of cartoon films have come out supported by the related policies,but China＇s animation market is not yet mature,the profit model is not clear,resulting in the poor quality of animation,Therefore,compared with the traditional animation of the United States,Japan,China＇s animation is still far behind.Learning from the model of implanted advertisement in Japan,we are exploring the origins and development of implanted advertisement to find the profit model of China＇s animation industry.It proves that implanted advertisement in China,as a profit model will promote the development of China＇s animation industry.