营销e时代:大数据的企业变局

Marketing in the E-Era: Transformation of Enterprises in the Age of Big Data

21世纪全球范围内掀起应用互联网热,从设备到技术,如可穿戴设备、云计算、虚拟现实等等层出不穷。世界上各大公司纷纷上网提供信息服务和拓展业务范围,积极改组企业内部结构和发展新的营销方法,抢搭这班世纪之车。众多的企业已深刻地认识到经济全球化和网络化的最佳途径是发展电子商务;通过网络营销抢占市场竞争的制高点,成为网络市场竞争的赢家。

The Chinese private enterprises have undergone the development of six periods since the reform and opening up, which include the self-employed households, form, exploration, fast development, rising role and restructuring and upgrading. Under the background of dominance of the public sector of the economy, as an existing non-public sector, they are determined and encouraged by the government policies to a large extent, which create favorable environment for their development. The problems they are faced with in the development can be solved by the breakthrough in policies.