视觉的狂欢与审美的变异—“于正剧”等“雷剧”收视狂潮怪象探析

Visual Carnival and Aesthetic Variation: Analysis on the Strange Phenomenon of High Audience Rating Caused by “Shocking TV Series”, Such as “Yu Zheng's TV Series”

在消费社会中,视觉文化已成为当代文化中的主导性力量,特别是在影视文化领域,生产者在追求多创新、多收视、多收益的同时,逐步走向了视觉的狂欢化。电视剧创作者往往为了满足观众的需求,在内容上采用颠覆式改编去赢得视觉的快感。这虽然在形式上是一种进步,但消费者在享受快感的同时,审美取向也不知不觉发生了变化。当前,"雷剧"独霸荧屏,观众虽然感觉不满,却依然引发收视狂潮。探析这一怪象背后的审美变化刻不容缓。

In the consumptive society, visual culture has become the dominant force in contemporary culture, especially in the ifeld of iflm and television culture. Producers, in the pursuit of more innovation, higher audience rating, more proifts, gradually move towards the visual carnival. TV series creators, in order to meet the needs of the audience, often use subvertive adaption in the content to win the visual pleasure. Although it is a kind of progress in the form, the aesthetic tendency has imperceptibly changed, when consumers are enjoying the pleasure. At present, “Shocking TV series” dominate the screen. Although the audience feel very unsatisfactory, it still leads to the high audience rating. Therefore, it is very urgent to analyse the aesthetic changes behind this strange phenomenon.