高校营销模拟教学满意度的调查分析

The Research on the Effects of College Students' Satisfaction of Online Marketing Simulation

以服务营销的理论模型为基础,以问卷的形式调查了高校营销模拟教学中学生参与度对教学满意度的影响。调查结果显示学生参与是影响模拟教学效果及再次学习意愿的重要因素,模拟教学可通过合理设置开课时间、有效开展课堂组织等方式努力提高学生参与度,从而更好地提升教学效果。

This paper is developed on a survey study examining the students’ participation’s impact on the satisfaction of marketing online simulation based on the relevant theory model in service marketing. Findings of this study show that students’ satisfaction of the simulation is determined by the participation, which leads to their whole evaluation for the simulation and the future attendance. Online simulation teaching method can be changed to encourage students’ participation, and further improve teaching effects, including reasonable class time and effective class management.