基于GIS的景区形象传播策略研究

On Strategies for the Image Communication of Scenic Spots Based on GIS

景区形象是联系景区与游客之间的桥梁,是景区吸引游客、争夺旅游市场的关键因素之一。文章在研究理论文献与实践案例的基础上,利用GIS技术提出基于电子地图、影像地图和电子沙盘点播系统的传播方式,为公众提供直观形象、生动具体、方便快捷的景区信息,全面展示和宣传景区,在公众心目中树立良好的品牌形象。

The image of a scenic area is a bridge that links the scenic spots with tourists ,which is the key factor to attract visitors and grab tourism market .Based on literature studies and case studies ,this paper makes use of GIS technology to establish an image communication approach based on electronic maps ,image maps and elec-tronic sand table systems.This approach provides information in a direct ,vivid,convenient and comprehensive way ,which will help the establishment of a good brand image in the public .