专业技术型市场营销人才培养模式研究

On the Training Mode of Professional Technology-based Marketing Talents

"通才型"市场营销人才越来越难以迎合企业的实际需求,专业技术型营销人才培养的呼声日益高涨。那么什么是专业技术型市场营销人才?为什么要培养专业技术型市场营销人才?怎样培养?作者围绕这三个问题作了深入的探讨,总结出了培养这类人才的模式,希望能与同行进行交流,共同为市场营销人才的培养尽一份绵薄之力。

The versatile marketing talents are more and more difficult to meet the actual requires of enterprise, the need of the professional technology-based marketing talents training is growing. What is the professional technology-based marketing talent？ Why to train professional technology-based marketing talents？ And how to train？ The author deeply analyzes these problems, summarizes the training mode of this kind talents and hopes to communicate with counterparts to contribute to the marketing talents training.