北戴河家庭旅馆业的SWOT分析及对策研究

SWOT Analysis of the Family Hotel Industry in Beidaihe City

北戴河家庭旅馆业解决秦皇岛市旅游季节性矛盾突出的问题,满足了多层次旅游的需求,是旅游经济发展不可忽视的力量。通过SWOT法剖析北戴河家庭旅馆业经营现状,提出实施品牌建设战略、实行多种经营、加大扶持力度、提高管理能力等策略,促进家庭旅馆产业的健康发展。

Family hotels industry in Beidaihe city is an indispensible force in solving the seasonal tourist problem in Qinhuang-dao ,which is not be ignored in the development of the tourist industry.With SWOT analysis, the paper analyzed the present situa-tion of the family hotel industry in Beidaihe city and proposed Brand Construction Strategy to improve the management ability and promote the healthy development of family hotel industry.