淮安市不同社会阶层体育消费特征的比较研究

Comparative Study on Sports Consumption Characteristics of Different Social Class in Huai′an City

采用文献资料法、问卷调查法对淮安市不同社会阶层居民的体育消费特征进行调查。不同阶层的体育消费具有明显的分层特点:下层居民主要以相对便宜的运动鞋服为主要消费内容,并表现出较强的博弈性消费心理;中产阶层是当前体育消费的生力军,体育消费结构呈现出多元化发展倾向;上层居民的具有更强的体育参与度和消费实力,但因淮安市体育休闲资源匮乏,出现高收入低消费的现象。

This paper uses the methods of literature, questionnaires survey to study the sports consumption characteristics of different social classes in Huai′ an City. The results show that different social classes has obvious stratification characteristics, the lower residents mainly buy cheap clothes and shoes; the middle class is the main force in current sports consumption, and has a wide range of sports consumption structure; the upper residents have a stronger Purchasing power, mostly emerge the phenomenon of high-income and low consumption, because of scarcity Sports recreational resources in Huai′an City.