浅议微电影广告中的品牌传播

Learning the Brand Marketing via Advertisement in Micro Movies

品牌对企业经营、消费者消费等有积极作用,通过广告宣传,可以提高品牌知名度、深化品牌认识和增强品牌联想。微电影是近年出现的一种电影新类型。微电影广告作为一种新兴的广告传播形式,它的发展对于品牌的传播有着积极作用。但目前微电影广告存在不足,影响了品牌传播效果,微电影广告应该更加注重品牌传播。

Brand proves a positive role for enterprise＇s management and consumers＂ consumption. By advertising promotion, we could improve brands＇reputation, deepen brand awareness and con- solidate brand association. Micro movie is a new type film emerged in the recent years, as a burgeoning advertising media, its development plays a critical function for brands＇promotion. Yet the inadequacy of micro movies＂ advertisement affected its communicative effect, thus the advertisement of micro movie should give more priority on brands＂ popularity.