模因论视角下跨文化交流与传播途径创新研究

New Approaches of Cross-Cultural Communication and Dissemination from the Perspective of Memetics

培养跨文化交际能力是高校外语教学的一项重要内容。模因理论是解释文化进化与传播规律的一种新理论,对于解释和促进跨文化交流与传播,探讨跨文化交际的有效方法和路径有着重要的理论指导和实践意义。当代大学生关注的跨文化传播的新途径有网络流行语、名人作品与演讲、电影片名与台词等。分析跨文化交流与传播中的文化模因现象与传播新途径,有助于提高90后大学生的跨文化交际能力并为大学跨文化交际教学提供参考。

Developing cross-cultural communication ability is the main task of foreign language teaching in higher education. Memetics is a new theory which explains cultural evolution and rules of dissemination. It not only helps explain and promote cross-cultural communication and dissemination but also offers theoretical guidance and has practical significance to explore effective ways of intercultural communication. By analyzing new approaches of cross-cultural communication such as network buzzw- ords, celebrities＇ works and speeches, film titles and actor＇s lines and researching their culture meme phenomenon, the paper aims to contribute to enhancing the emporary university students teaching. and providing strategies for intercultural communication ability of cont- university cross- cultural communication teaching.